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Bollywood

BOLLYWOOD: DO OUR FILM AWARDS GUARANTEE REWARDS?

Indian film awards don’t bestow any real commercial legitimacy or credentials for the recipients in terms of a brighter future? M...

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Thought Factory

THOUGHT FACTORY: IS SHE ACCURATELY PORTRAYED BY AD-LAND?

Monojit Lahiri does a checkout of what’s going on in ad-land and how much it has evolved (or not?!!) to accommodate toda...

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Trending

2023: NOT SO MANY REASONS TO CELEBRATE!

 

In her final column of 2023, Humra Quraishi looks back at the year for events we s...

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Gender

CHICK TO CHIC: ARC OF THE INDIAN ADVERTISER

Monojit Lahiri checks out if today's Indian women are accurately portrayed by our adfrat or not?

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Thought Factory

WHO DESERVES RECOGNITION & REWARDS?

Are SRK and Virat with their luxurious 10-star lifestyle, more worthy than the real champions of change, dedicated to show the light to the neg...

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Trending

Is patriotism just another prop for the Ad-biz?

Is nothing sacred in today's crazy clutter-breaking-obsessed-times, wonders an amused Monojit Lahiri 

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Trending

The National Crush: Neeraj Chopra

Gold medalist, Neeraj Chopra, has become the National Crush. Young girls talk to Monarose Sheila Pereira who asks them, “Do you have a crush on Neera...

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Business and Politics

Thank you Mr. Kamath - Better late than never!

Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal Read More

Sustainable Development

The National Education Policy (NEP) is not a constitutional document

An analysis, a comparison with the previous policies and development in the new one by Hrishi Ra...

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Business and Politics

The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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